MARKETING INFRASTRUCTURE

Your agency is charging you for traffic you already owned.

We audited an HVAC contractor whose agency claimed $1.6 million. Their CRM showed $92,000.

We find that gap. Build the infrastructure. Hand over the keys on Day 30 and leave.

GET YOUR SCOREEXPLORE THE PROBLEM ↓

Two-minute diagnostic. No obligation.

AUDITED FOR
HVACPLUMBINGELECTRICAL
$0/mo
Average waste found per audit
0Days
Days — Audit to full report
0%
Client-owned accounts by Day 30
Audit-scoped build
every client is different
35–55%
Leads lost to slow response, industry avg
THE DIFFERENCE

Why contractors are
moving away from agencies.

The 3-year cost difference is where this becomes obvious.

You own all accounts and data
✗Traditional Agency:No
✓Illum Infrastructure:Yes, Day 1
Real-time cost-per-booked-job
✗Traditional Agency:Not tracked
✓Illum Infrastructure:Clear reporting tied to the systems you own
Can leave without losing history
✗Traditional Agency:Start from zero
✓Illum Infrastructure:Keep everything
Your team operates it independently
✗Traditional Agency:Locked out
✓Illum Infrastructure:Trained + SOPs
Ad waste found and eliminated
✗Traditional Agency:Rarely audited
✓Illum Infrastructure:Audited + fixed
You know where every dollar goes
✗Traditional Agency:Never
✓Illum Infrastructure:Reporting and attribution you can actually trust
Ongoing monthly fee required
✗Traditional Agency:Yes, forever
✓Illum Infrastructure:Optional
3-year total cost
✗Traditional Agency:$180K–$540K
✓Illum Infrastructure:$17,000 to own it. Nothing required after.
The Journey

Audit. Build. Watch.

PHASE 01 · The Problem

Your agency is busy.
Your results aren't.

Most contractors we talk to are good at their trade and frustrated with their marketing. They are paying an agency, getting reports, and still cannot answer one basic question: what did my marketing actually produce last month?

Illum exists for that contractor. We audit your setup, build the right infrastructure in your name, and hand it over. Audit. Build. Watch. That is the whole model.

01
SYMPTOM

You cannot verify what your marketing actually produces.

Every number you have ever seen about your marketing performance came from your agency's own report. There is no neutral source of truth. You are making $200,000 in budget decisions based on numbers a vendor generated to justify their invoice.

02
SYMPTOM

If you fire your agency today you start over.

The ad account history, the pixel data, the audience lists, the attribution records — all of it lives in their system. The day you cancel they walk out with everything your spend built. You have been paying to build equity in someone else's infrastructure.

03
SYMPTOM

Your agency is taking credit for traffic you already owned.

The most common form of agency inflation is attributing organic GBP calls and direct searches to paid campaigns. Your word of mouth, your local reputation, your 20 years of relationships — they put it in their report and charge you to manage it.

04
SYMPTOM

You are one bad agency relationship away from starting over.

Agencies close. Founders leave. Relationships go bad. Every month you stay dependent is another month your entire marketing pipeline is one conversation away from disappearing.

REVENUE LEAK ESTIMATOR

See what your marketing
is actually costing you.

Most contractors find $3,000–$8,000 in monthly waste in the first audit.

Estimated Branded Search Waste
$2,000
Revenue Lost to Slow Lead Response
$3,800
Estimated Monthly Leak
$0
GET THE FULL PICTURE, START YOUR AUDIT→

Estimates based on industry benchmarks. The Illum Audit delivers exact figures.

PHASE 02 · The Illum Audit™

A full diagnostic before
a single dollar moves.

A 7-business-day diagnostic across your entire marketing stack. We review every platform, trace every dollar, and deliver a written report with exact figures, platform-by-platform findings, and a clear recommendation on what to fix first. You leave with a precise picture of what is working, what is broken, and what it is costing you every month.

$1,497one-time

Credited in full toward your build.

ILLUM · CLIENT CONTROL CENTER
LIVEv2.4
REVENUE LEAK SCORE™
0
/ 100
▲+12 vs baseline
Cost / Booked Job▼ −38%
$184
Booking Rate▲ +11%
68%
Lead Response
1.4 min
Booked Jobs
47
Branded Waste
$1,840
Paid Acquisition72
Lead Response88
Local Presence54
PAID ADSLEAD RESPONSELOCAL PRESENCEFOLLOW-UPTRACKINGCUSTOMER LTV
PHASE 03 · The Illum Build

One-time installation.
Infrastructure you own.

We build every system inside accounts you control. The scope is defined by your audit findings, whether you need a full-stack installation or ownership transfer of what already exists. Either way the outcome is identical: you own every platform, every account, every automation at Day 30. We are removed from access. Nothing rented. Nothing held.

$17,000

$17,000 total — billed across three milestone payments. Your $1,497 audit credit is applied to Milestone 1.

MILESTONE 1· Kickoff
$4,000after audit credit
MILESTONE 2· Mid-build
$6,500Day 15
MILESTONE 3· Handoff
$6,500Day 30

No payment is due until work begins. Each milestone unlocks the next phase of the build.

ILLUM HANDOFF DASHBOARD
Ad Accounts✓TRANSFERRED
Tracking✓CONNECTED
Automations✓LIVE
Build Completion0%
7
Accounts Transferred
6
Automations Live
6
SOPs Delivered

What Illum Builds

Fully installed and yours by Day 30.

  • ✓Full ownership transfer across all platforms in your build scope
  • ✓Core automation workflows · missed call, review, reactivation
  • ✓CRM integration and pipeline configuration
  • ✓Attribution and reporting suite
  • ✓Operating SOPs for your internal team or coordinator
  • ✓Paid acquisition and reputation playbooks
PHASE 04 · Ongoing Support

Keep it running.
We stay only if you want ongoing support.

Both plans are optional. The infrastructure you own works without us. These exist for contractors who want eyes on it.

ACTIVE WATCH, LIVE VIEW
Last Strategy Call
4 days ago
Open Issues
0
Dashboard Status
Healthy
Refreshed after each strategy call and review.
Next scheduled review in 30 days

After Day 30 the system is yours. Most clients run it with one internal person or part-time coordinator. If you want us involved, two options:

Active Watch

$1,497/mo

You run the system, we stay on call · monthly review, attribution checks, optimization calls, small fixes.

  • ✓Monthly strategy calls
  • ✓Performance monitoring
  • ✓Optimization recommendations
  • ✓Priority Slack access
RECOMMENDED

Infrastructure Guard

$2,497/mo

We run the system for you inside accounts you own. Full campaign management, automation maintenance, weekly reporting.

  • ✓Everything in Active Watch
  • ✓Full campaign management
  • ✓Automation maintenance
  • ✓Weekly reporting
BEFORE YOU DECIDE

Questions worth asking
before you sign anything.

The audit is required. It's not a formality, it's how we know exactly what to build. Every build is scoped off the audit findings. Skipping it would mean building without a blueprint.
Every account we build or rebuild is created in your name with your billing information from day one. Google Ads, Meta, CallRail, your CRM automations, your review platform, all of it. If you fired Illum on day two of the build, you'd keep everything built so far. That's the whole point.
An agency runs your marketing inside accounts they control and charges you every month to keep access. When you leave, you start from zero. Illum installs the infrastructure inside accounts you own, trains your team to run it, and hands you the keys. There is no ongoing dependency, unless you want one.
You do, or someone on your team. That's the point. We hand over full credentials, operating playbooks, and trained systems on Day 30. If you want us to stay involved, Active Watch and Infrastructure Guard are available. But they're optional, not required.
No. The audit runs independently of your current agency relationship. We go into your accounts, score everything, and show you exactly what you own and what you don't. You decide what to do after that. Most clients transition out of their agency during or after the build.
The Build is $17,000 total. It is billed across three milestone payments. Milestone 1 is $4,000 at kickoff — your $1,497 audit credit is applied here. Milestone 2 is $6,500 on Day 15. Milestone 3 is $6,500 on Day 30, when we deliver your full credential handoff and remove our access. You do not pay the final dollar until the keys are in your hands.
Good, that means your Build is about ownership transfer and configuration, not starting from scratch. The audit tells us exactly what exists, what is working, and what needs to connect. Some clients need full installation. Others need cleanup, attribution wiring, and handoff. The price is the same because the outcome is the same: you own and control everything when we are done.
GET STARTED

Ready to see what your marketing is actually doing?

Seven questions. Two minutes. We score your marketing infrastructure and show you exactly where revenue is leaking.

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